DROP VISIONARY

Jessica (Mattes) Walker is a dynamic Chief Operating Officer with a diverse professional background that spans entrepreneurship, education, and the automotive industry. A lifelong learner and a late bloomer in academia, Jessica embarked on her higher education journey at Saddleback College in Mission Viejo, CA, before transferring to Metro State University in Denver, CO. There, as a dedicated student-athlete, she studied Organizational Management and Communication. (ask her about her softball career!)

Jessica’s career took a vibrant turn as she ventured into the world of Cosmetology in Illinois. Quickly ascending to the role of Master Colorist within 4 years, Jessica not only perfected her craft but also became a pivotal figure in the education sector within the industry. She independently and as a representative, traveled across the United States, imparting her knowledge of Color Theory, Business Development, Social Media, and Sales Techniques to other stylists.

The challenges of 2020 led to the temporary closure of her business, yet Jessica embraced this period as an opportunity for transformation.

Under the mentorship of industry stalwarts Bryce Walker and James Onken, she pivoted to the automotive sector. Here, she initially helped large
automotive groups in acquiring vehicles for dealer resale. Her exceptional skills soon saw her transitioning to the Business Development area,
where she made substantial contributions to improving dealers’ KPIs, sharing information that would lead to better efficiency within CRM systems,
enhancing their social media presence, and overhauling website design, development, and management.

As both Chief Operations Officer and Fractional CMO, Jessica leads all operations while providing high-level marketing expertise to businesses. She oversees the strategic direction of both large and small business units, ensuring operational efficiency while crafting and executing comprehensive marketing strategies. In her Fractional CMO role, Jessica works closely with clients to develop tailored marketing plans, optimizing campaigns across digital channels, brand positioning, lead generation, and customer engagement—driving growth and increasing revenue.

Jessica’s dual focus combines operational insight with expert marketing leadership, delivering consistent value across multiple industries simultaneously. Her approach goes beyond maintaining efficiency, inspiring innovation, and setting new benchmarks in both operational and
marketing excellence—all while providing clients with executive-level marketing leadership at a fraction of the cost of a full-time CMO.