No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year… or at least you should. We’ll get into why conferences are important to the growth of your company later, but for now the primary question is: how do you get the most out of attending these types of industry events?
How do you make sure that you recoup the $2,500 or more (especially when you add booth space, marketing material, travel and hotel expenses) that you spent just to get entry, either in new sales, leads, professional contacts or media exposure for your company? This is a question we’ve asked ourselves – and our clients have asked us – many times. Over the years, Drop has managed PR and social media for both conferences and the business owners who attend them. In the process we’ve learned a lot about event-based marketing for companies and products, as well as chasing down and delivering ROI at trade shows and conferences.