Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise. Once you understand– what is email marketing?–you can start to implementing these practices to reach more customers.