Branding is so important in any aspect of business. An effective brand strategy will help you compete in a competitive market. If your brand isn’t recognizable you could be sucked into the rest of that market and no one will know who you are. How does branding affect a small business?
Your brand is your promise to the customer. It is telling them your product, service, and how you want yourself to be seen. It is a way of showing who you are.
1. Create a Brand Strategy
You need a brand strategy when starting a business. Your brand is how you are going to portray yourself to the rest of the world. Where you are advertising is also part of the brand strategy. This will determine who is looking at your company and products. Another thing that shows your brand strategy is your distribution channels. Do you work with non-environmental companies or animal testing companies? That is going to be a part of your brand. Companies need to think about this type of thing when starting a brand strategy.
A consistent and strategic branding is what leads to a strong brand equity. If you are going to advertise a certain way, your company will need to stick by that throughout the entire life of your company.
2: Define Your Brand
Some questions you need to ask yourself when defining your brand are:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
A very important part of having an amazing brand is doing research. It is always a good idea to know what your customers are thinking before you start your brand strategy.
3: Create Your Brand
Once you figure out your brand stragegy and define what your brand represents, you need to create your brand. In this creative stage, you will need to:
- Create a great logo
- Create a Brand Mission Statement
- Integrate your brand
- Create a “voice” for your company that reflects your brand.
- Create brand standards for your marketing materials
Creating an inconic brand doesn’t happen over night. It takes a lot of time and energy. Feeling overwhelmed? No problem, Drop Visionary Marketing can help you create and establish your brand! For more information, call 1-800-990-5799 or visit our website today!